I pore over data that illustrates the impact of social media, especially when it intersects with a human behavioural element. Consultancy Weber Shandwick recently published findings surrounding CEOs’ use of social media tools and how social media-friendly CEOs are perceived by their employees.
Key insights include:
- Executives with social CEOs view the CEO’s engagement positively and look forward to the content shared by the CEO
- Executives perceive a variety of benefits in CEO use of social media, particularly in areas like employee engagement, media relations, and brand building
- Habits embraced by highly active social CEOs include authoring their own blog themselves, presence on multiple social media platforms, and engaging a variety of stakeholders
See this infographic for a handy summary or the full report for greater detail.
